About

I've spent 20+ years building products inside complex organisations. At every company, the surface problems looked different. But the question was always the same: why does the thing that should work, not work? Spark Space is where I publish that thinking.

The Background

SEEK, Go1, Envato, Smiling Mind. At each one, the same breakdown: fragmented products, competing priorities, decisions drifting upward, teams working hard but not quite moving together.

Smiling Mind2023 – Present

Chief Product & Operations Officer

Led a platform and product reset, unifying fragmented programs into a coherent digital ecosystem across home and school contexts, inside a 10M+ download environment with regulatory obligations at every layer.

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Rex Software2021 – 2023

Chief Operating Officer

Joined during stalled growth, rebuilt product and operational leadership from the ground up, and helped position the company for a successful $25M private equity raise.

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Go12019 – 2021

VP Product & Design

Scaled product and design through rapid hypergrowth (from roughly 150 to 550+ employees and from $14M ARR doubling every year) while introducing platform discipline and a clearer enterprise roadmap across a global learning marketplace.

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SEEK2017 – 2019

Global Head of Product Delivery

Led product delivery across a 16M+ monthly active user international platform portfolio, with a cross-functional team in Asia and Latin America, improving cross-market coordination and shared delivery structure.

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Envato2012 – 2016

General Manager

Built and launched a new services marketplace vertical from zero, reaching $1M revenue within six months, defining the product, supply model, pricing, and category strategy from scratch.

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I started naming those patterns. First in my own notes, then in workshops, then in essays. Over time, that became the work. I wrote about it in The Operating Model Is the Work. Spark Space is the public version of that thinking. The products came later, when I realised the gap wasn't just understanding; it was application.

What this leads to

The ideas here don't stay as writing. They tend to turn into workshops with leadership teams, product experiments (like IQ+ and Spark Planner), and advisory work in organisations dealing with complexity.

Usually where something feels off: a team that's stuck, a system that isn't behaving the way it should, a strategy that exists but isn't legible in practice.

That's the work.