Different contexts. The same patterns underneath.
Most systems don't fail because we lack insight. They fail because they're not built to recognise it when we do.
I help leaders and teams see what's already happening, and work out why the things that should work, don't.
Start Here
Written over time, across different contexts. They keep circling back to the same few patterns. If you're coming to Spark Space for the first time, start here.
Hidden Work Of Leadership
The work leaders do that isn't in the job description: managing tension, creating clarity, and keeping things moving when it would be easier not to.
When Systems Stop Seeing
Why good ideas get ignored, early signals get missed, and problems only get taken seriously once they're too big to ignore.
Building With AI
How AI is changing the way we think, build, and work, not as a productivity tool, but as a thinking partner that changes what's possible.
Human Systems
What breaks when we optimise for growth, engagement, and efficiency, but ignore how people actually think, feel, and behave.
Spark Experiments
Things I built, made, or tried: music, tools, creative projects, and experiments that didn't fit anywhere else.
Short Stories
Fiction, poems, and small pieces of imagined life. Stories that began somewhere quiet and ended up somewhere true.
The Other Résumé
The résumé no one asks for and the one that actually explains everything.
The Product Strategy Model
Ten stages. Each one names a specific point where product strategy either gains clarity or loses it.
Enter the system
Start with what is actually happening, not the brief you were given.
Gather the signals
Evidence from across the whole value system, not just the loudest voice in the room.
Name the real problem
The constraint beneath the complaint is almost always different from the complaint itself.
Define the commercial logic
A product strategy is incomplete until it explains how value is created, captured, funded and sustained.
Set the strategic spine
One organising logic that keeps product, commercial and delivery decisions coherent.
The questions I keep coming back to.
Why do good ideas get ignored? Why do smart teams make poor decisions? Why does the thing that should work, not work?
Spark Space is where I write about those questions. When organisations need someone to bring that thinking directly into their work, that's what I do.
The approach has a name: The Product Strategy Model: a ten-stage method for building coherent product, commercial and organisational direction — including The Product Operating Model as its deep-dive Step 09.