Spark Space
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Layla Foord · Product executive

I lead product and strategy across new ventures and established businesses.

I bring customer insight, commercial judgement and creative thinking to product strategy: recognising an opportunity, developing the offer and leading the work to bring it to market.

I've led Product and Design at Go1, led product delivery across SEEK's international portfolio and led operations at Rex Software. At Smiling Mind, I lead product strategy and develop the commercial model for its emerging school offering. At Envato, I led the team that built and launched a services marketplace.

I also build tools and experiment with AI myself, testing ideas through working products and real use.

Spark Space brings together that work with essays, music, fiction and the questions I'm still exploring.

Finding out by making

I wanted a straightforward teleprompter, so I built Spark Prompt. Planning workshops led to Spark Planner. Questions about how different people think became IQ+, an experiment I'm still learning from.

AI has given me more ways to try things for myself. Some are useful tools. Others are songs, including work carried forward from years ago, or stories about the world we're beginning to live in.

I like being able to follow an idea far enough to discover what I hadn't considered.